The sign and explanation of the company:
The basic element is composed of Chinese “溢多利” and English element “VTR”.
As the most famous brand in the business line, the Chinese word "溢多利" is the most valuable immaterial asset of the company, which has been hammer-hardened for 19 years and popularized in customers and public.
The new designing element “VTR” is changed from the original English abbreviation “victory”, easy-remembered and readable. The symbolized letter combination is simple, grand, with strong tensity and clear international color. It keeps up with times and is consistent with the direction of the company’s strategic development.
The main color is green, while the minor color is blue. Green means health, care, growing and future, symbolizing the orientation and field of the company’s management; blue means wise, profound, free and board, symbolizing the company’s endless development and bright future.
The harmonious combination of designing elements such as Chinese-English symbol and normal colors is full of expressive force and shape-feeling. According to the designing idea of “溢多利” visual identity, it can be used separately or with others in different situations and it is easy to identify and popularize, expressing the modern designing thought obviously.
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